When you make a website easy to navigate, you are making it more accessible to visitors – and visitors who browse through an easily navigable website will be more likely to stay. You want your visitors to get the information they need, but you also want them to have easy access to it in the first place. Easy navigation is key. Here’s how you can effectively make it easier for visitors to browse through your website.
- The best tactics
For easier navigation, the first thing you want to do is make use of a good hierarchy for your website pages. With proper hierarchy, visitors can easily see what they need to see. You can also make use of other tactics, such as breadcrumbs. Another way to enhance navigation is to make sure you have buttons which are clickable and follow a rule that many good website designers use: the rule of ‘three clicks’ where the information your visitors are looking for can be found with just three clicks.
- Stay away from randomly-placed content
Placing your content in a random fashion across your web pages will just make your web pages look chaotic and haphazard. You want structure, not chaos, as confirmed by the professionals in web design in Oxford from Xist2. Consider a layout which is based on a grid pattern where you can arrange the web page content and text into different sections, boxes, and columns which can be lined up. This will help your website have a more balanced and organised feel.
- Make use of the ‘F’ design
Having an easily navigable website also means that you are making it easy for your visitors to follow a natural way of reading. Studies have shown that individuals will follow an ‘F’ design or pattern when they scan the screens of their computers. This means that most individuals will notice the upper left portion of the screen first rather than the right portion. In fact, the right portion is rarely noticed. Don’t try to force the visual flow of your visitors – instead, work with their natural instinct and behaviour and present them with the ‘F’ design.
- Make it mobile-friendly
In order to make your website more easily navigable and to keep up with the times as well, make it mobile-friendly. It is now more common for people to access the net from a variety of gadgets which come with different sizes for the screens. You have two options for this: you can either build a layout for your website which is responsive (which means that it can adjust to various widths and sizes of the screen), or you can build a separate mobile website specifically for users on mobile.
Image attributed to Pixabay.com